Solutions focused on the specific challenges of each business
Select the study you need
Brand Health
Diagnose the real state of your brand.
- Visualize its strengths, weaknesses, and opportunities for improvement.
- Learn where competitors are surpassing you and where you can differentiate.
- Understand what people really think, feel, and expect from you.
- Make marketing and business decisions based on clear data.
- Detect early warning signs of loyalty or perception issues.
- Track brand evolution and adapt your strategies to the market pace.
Brand Association
Measures subconscious connections.
- Positive associations silently influence purchase decisions.
- Make your brand the first that comes to mind when a need arises.
- Create instant mental connections that make your brand memorable.
- Connect with feelings of trust, safety, or happiness that drive choice.
- Identify unique spaces your competitors aren’t occupying.
- Measure your brand’s implicit profile and capitalize on it strategically.
- Use implicit measurement tools like SIAT/MIAT for more accurate results.
Market Case
Understands the reasons for purchase.
- Conoce lo que realmente buscan tus consumidores para diseñar soluciones relevantes.
- Personaliza mensajes y acciones con base en quién compra, cómo y cuándo usan tu producto.
- Encuentra espacios no atendidos o puntos débiles que puedes optimizar.
- Reconoce factores que impulsan o frenan el consumo en tu categoría.
- Comprende cómo está tu marca frente al resto y qué debes ajustar para ganar participación.
Advertising Pre-Test
Measures the effectiveness of your ads.
- Avoid investing in non-performing campaigns by identifying issues early.
- Adjust creatives based on real consumer feedback.
- Understand what works and what needs improvement, from messaging to visuals.
- Ensure your campaign reinforces your brand and connects with your audience.
- Test ads with digital platform-like experiences (including “skip” buttons).
- Analyze both conscious and subconscious reactions driving purchase decisions.
Concept Case
Measures the market potential of your concepts.
- Adjust features, design, and price based on real preferences.
- Avoid commercial failures by validating acceptance pre-launch.
- Discover key insights impacting design and positioning.
- Test and refine in several rounds before investing significant resources.
Pack Case
Tests and optimizes your product packaging.
- Avoid losing brand identity or launching ineffective designs.
- Ensure your packaging is appealing, differentiated, and relevant to your target.
- Discover strong points, weaknesses, and messages impacting purchase decisions.
- Fine-tune visual and functional elements to stand out on shelf.
- Guarantee redesigns maintain visual brand connection.
Idea Screener
Implicitly measures market potential.
- Identify subconscious triggers that drive interest and choice.
- Discover how to adjust each idea to maximize perceived value.
- Assess purchase intent, differentiation, credibility, and brand fit.
- Get clear signals on which ideas to develop and which to discard.
- Prioritize winning ideas and reduce investment risks.
Price Case
Determines the optimal price.
- Find the price that balances customer satisfaction and profits.
- Identify if your price is above or below market willingness to pay.
- Tailor strategies to different consumer profiles.
- Benchmark your pricing and assess value-related factors.
- Design clear pricing policies for market entry, premium positioning, or market share growth.
Conjoint
Determines the ideal configuration of your product.
- Avoid isolated “rational” responses and measure authentic choices.
- Identify which attributes are decisive and which have less impact.
- Calculate how much consumers are willing to pay for real combinations.
- Predict sales performance against competitors.
- Prioritize attributes and configurations that maximize appeal and profitability.
Brand Positioning
Defines how your brand is presented.
- Visualize your current position and differentiation opportunities.
- Identify key attributes and leverage them in communication and sales.
- A strong positioning allows higher margins and supports premium strategies.
- Build authentic affinity with consumers who share your values.
- Spot competitor trends and mistakes to gain a competitive edge.
Segmentation
Divides your audience into clear groups.
- Combine demographics, psychographics, and consumption habits to understand motivations.
- Design products and campaigns aligned with each group’s expectations.
- Identify underserved niches and areas for innovation.
- Adjust strategies based on real needs of each segment.
- Focus resources on the most profitable segments.
- Build lasting relationships based on relevance and affinity.
