✨ Data that powers smart decisions – learn how we transform the way you work

Use Cases
- Brand Strategy
  
  Category exploration, competitive landscape, branding, segmentation.
- Innovation and Renovation
  
  Product, concepts, packaging, claims, pricing, portfolio optimization.
- Creativity and Advertising
  
  Ad testing
- Shopper
  
  Shelf, journey, profile.
- Performance Monitoring
  
  Brand health, ad tracking, trends.
Methodologies
- A/B Test
- MaxDiff
- Conjoint
- PSM
- Implicit
- TURF
- KDA
- Segmentation
- Penalty
- KANO
Solutions
- Brand Health
  
  Diagnose the real state of your brand.
- Brand Association
  
  Measures subconscious connections.
- Market Case
  
  Understands the reasons for purchase.
- Advertising Pre-Test
  
  Measures the effectiveness of your ads.
- Concept Case
  
  Measures the market potential of your concepts.
- Pack Case
  
  Tests and optimizes your product packaging.
- Idea Screener
  
  Implicitly measures market potential.
- Price Case
  
  Determines the optimal price.
- Conjoint
  
  Determines the ideal configuration of your product.
- Brand Positioning
  
  Defines how your brand is presented.
- Segmentation
  
  Divides your audience into clear groups.
Our DNA
Blogsight
Portfolio
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