Brand Health
Diagnose the real status of your brand in the market.
Understand your brand's strength, perception, and positioning to make smarter decisions and ensure long-term growth.
Get a complete brand check-up
Brand Health is like an X-ray of your business: it shows how consumers see you today, from multiple angles.
Beyond sales, we measure key aspects like awareness, perception, loyalty, and your position versus the competition to give you a clear and actionable picture.
What is it for?
- How present is my brand in consumers' minds?
- How preferred is it, and how can I increase that preference?
- What rational/cognitive and emotional image does my brand create?
- What is the loyalty level of my clients and what keeps them?
- How am I positioned compared to competitors?
- Where are the growth and differentiation opportunities I can leverage?
- What risks should I anticipate before they impact my results?
Benefits
Clear brand X-ray:
Visualize strengths, weaknesses, and areas for improvement.
Competitive positioning:
Know where competitors outperform you and where you can stand out.
Consumer perception:
Understand what they think, feel, and truly expect from you.
Immediate strategic focus:
Make marketing and business decisions based on clear data.
Risk prevention:
Detect early signs of loyalty or perception issues.
Time tracking:
Measure brand evolution and adapt your strategies to market pace.
How we do it at Lemon Ice
Brand Awareness:
We measure spontaneous and aided recognition of your brand.
Brand Positioning & Image:
Analyze rational and emotional attributes against competitors.
Market Share:
Evaluate purchase and frequency to understand competitiveness, penetration, and brand success.
FAQs
How often should I measure my brand health?
Ideally once a year. In highly competitive or dynamic categories, we recommend biannual or continuous tracking.
Is Brand Health useful if my brand is new or small?
Absolutely! It helps you understand how early adopters perceive you, what image you're building, and where to differentiate early on.
How long does a Brand Health study take?
With our technology, data collection and analysis can be done in days—not weeks. We even offer rapid reports for agile decision-making.
What can I do with the Brand Health results?
Redefine communication strategies, identify differentiation opportunities, spot early preference loss signs, and assess campaign/lauch impact.
Can Brand Health be done in multiple cities or countries simultaneously?
Yes, we can measure local, national, or regional perception and run market comparisons for global or multi-region brands.
Can I integrate custom metrics?
Yes, we can add specific questions aligned with your objectives (e.g., campaign perception, brand-specific attributes, internal benchmarks).
