Pack Case
Test and optimize your product packaging.
Evaluate its visual impact, differentiation, and purchase motivation with real consumers before launch.
Validate the visual and commercial impact of your packaging before launch
The Pack Case measures the commercial effectiveness of packaging designs, ensuring they attract attention, deliver the right messages, stand out on the shelf, and motivate purchase—helping reduce risk and enhance your brand’s in-store presence.
What is it for?
- Will my new design attract attention on the shelf?
- How does my packaging compare to competitors?
- Are the messages on the pack clear and relevant?
- What design elements drive purchase?
- Does the redesign maintain current brand recognition?
- How can I optimize colors, formats, and materials for my target?
- Does my packaging effectively communicate product benefits?
Benefits
Reduce launch risk:
Avoid brand identity loss or ineffective design rollouts.
Optimize visual design:
Ensure your pack is attractive, distinctive, and relevant to your audience.
Understand real consumer perception:
Discover strengths, weaknesses, and key messages that influence purchase decisions.
Boost purchase motivation at POS:
Refine visual and functional elements to stand out on the shelf.
Confirm brand recognition:
Ensure redesigns preserve your visual connection with consumers.
How we conduct a Pack Case at Lemon Ice
Objective Definition
We clarify goals like attention, differentiation, recognition, and purchase motivation.
Stimulus Development
We prepare mockups of various packaging versions for comparative evaluation.
Comprehensive Evaluation
- Visual impact in a competitive context
- Format, materials, and perceived functionality
- Clarity of labels and information
- Color schemes and graphic elements
- Immediate brand recognition
FAQs
When should I conduct a Pack Case?
Before launching a new design or redesigning existing packaging, to ensure effectiveness on the shelf and avoid recognition loss.
Can I test multiple packaging options at once?
Yes, we can compare different versions to identify which attracts more attention, offers better differentiation, and communicates messages more clearly.
Does a Pack Case also assess functionality?
Yes, beyond visual impact, we evaluate perceptions of format, materials, and usability to ensure a positive experience.
What if my new pack doesn’t outperform the current one?
You can identify which elements need adjustment and optimize them before launch to avoid sales loss.
Do you include real shelf context testing?
Yes, we simulate competitive environments to evaluate visual impact and brand recognition against direct competitors.
How long does a Pack Case take?
We usually deliver results within days or a few weeks, depending on the number of designs evaluated.
Can you validate claims or messages on the pack?
Absolutely. In addition to visual design, we assess clarity and credibility of key messages to maximize their in-store impact.
