Idea Screener
Implicitly measure the market potential of your product ideas.
Filter out the ideas with the highest likelihood of success, identify key adjustments, and focus your resources on what truly connects with your market.
Filter ideas and accelerate your innovation process
The Idea Screener allows you to quickly and effectively evaluate the appeal, purchase intent, and differentiation of multiple product ideas. By also measuring emotional associations and implicit drivers, it helps identify which concepts truly have potential—and which to discard before investing.
What is it for?
- What does the market need right now?
- Which product ideas have the highest success potential?
- What emotions and associations do my ideas trigger in consumers’ subconscious?
- What strengths and weaknesses do consumers perceive?
- Which segments are most attracted to each idea?
- Which of these ideas best fits my brand and its current positioning?
Benefits
Explore implicit purchase drivers:
Identify subconscious triggers that drive interest and choice.
Detect strengths and weaknesses:
Discover what to adjust in each idea to maximize perceived value.
Evaluate critical KPIs:
Purchase intent, differentiation, credibility, and brand fit.
Optimize innovation:
Get clear signals on which ideas to continue developing and which to drop.
Accelerate time-to-market:
Prioritize winning ideas and reduce the risk of investing in weak concepts.
How we conduct an Idea Screener at Lemon Ice
Objective Definition
We set success criteria and key rejection metrics.
Development of Clear Concepts
Simple descriptions including main benefits and differentiating attributes.
Smart Analysis
We assign scores by critical metric to quickly visualize which ideas have the most potential.
FAQs
At what development stage should I use an Idea Screener?
It’s recommended in early or mid-stages, when you’ve defined several ideas but haven’t invested in prototypes or production.
How many ideas can I test in one study?
Depending on the category, between 4 and 30 ideas can be evaluated in a single exercise, quickly filtering the most promising ones. The sample is distributed so each participant evaluates only a few ideas to avoid fatigue.
Does the study only measure purchase intent?
No, it also analyzes differentiation, credibility, brand fit, and implicit emotional drivers.
What’s the difference between an Idea Screener and a Concept Case?
The Idea Screener is an early filter for selecting the best ideas. The Concept Case goes deeper into fewer options, optimizing features and commercial viability.
Can implicit tests be included?
Yes, we integrate measurements that capture subconscious responses to better understand emotional associations and true decision drivers.
How long does an Idea Screener take?
Results can be ready in a matter of days, allowing fast decisions to move forward in the innovation process.
Can it be used to validate service ideas or just products?
It works for both. We can evaluate consumer goods, services, apps, or digital solutions—as long as they can be clearly explained.
