Advertising Pre-Test
Measure the effectiveness of your TV, Digital, or Print ads before investing in media.
Evaluate your creatives with real consumers, reduce risks, optimize messaging, and ensure your campaign delivers the expected impact.
Optimize your campaigns before launch
With the Ad Pre-Test, we expose your ads to representative audiences to measure perception, comprehension, emotional impact, and recall. This allows you to refine your creatives before launch and maximize advertising ROI.
What is it for?
- Which advertising material has the greatest impact on my target?
- Does the campaign increase purchase intent?
- Is the message clear, credible, and relevant?
- Will the ad be remembered effectively?
- Is it aligned with my brand and does it help build brand value?
- What emotional reactions does it trigger in my audience?
- Which elements truly drive connection with the target?
Benefits
Reduce financial risk:
Avoid investing in ineffective campaigns by identifying issues before airing.
Optimize advertising ROI:
Refine creatives based on real consumer feedback.
Gain actionable insights:
Learn what works and what needs improvement, from messaging to visual execution.
Validate strategy and positioning:
Ensure the campaign strengthens your brand and connects with your audience.
Simulate real environments:
Test your ads in settings that mimic digital platforms (including skip buttons).
Maximize emotional impact:
Analyze conscious and subconscious reactions that influence purchase decisions.
How we conduct an Ad Pre-Test at Lemon Ice
Clear objective definition
We establish key KPIs like awareness, comprehension, persuasion, and purchase intent.
Representative sample design
We select audiences based on real demographic and psychographic data.
Flexible methodologies
- Monadic: One ad per participant, eliminating comparison bias.
- Sequential monadic: Multiple ads shown with controlled rotation to identify the most effective.
FAQs
When should I run an ad pretest?
Ideally before investing in media, while there’s still time to adjust messaging or creative execution.
What types of ads can I test?
TV, digital, print, online video, social media content, and any creative format in your media plan.
Does the pretest measure purchase intent?
Yes. In addition to perception and recall, we measure persuasion and the ad’s direct impact on purchase intent.
How long does a pretest take?
Often just a few days—or even hours—to get results, allowing you to fine-tune your ads without delaying your media schedule.
Can I test multiple versions of a campaign?
Absolutely. We compare different executions to identify which one connects best and has the greatest impact.
Can emotional or implicit testing be included?
Yes. We can integrate emotional response metrics and visual attention testing to understand what captures and retains interest.
What do I do with the pretest results?
They allow you to:
- Adjust key messages or visuals
- Prioritize the most effective versions
- Identify risks like low clarity or relevance
- Maximize your advertising investment return
