Spoiler Alert, You're Already a Gamer: The Real Face of Gaming in Mexico
How mobile gaming made Mexico a gamer nation. +80% play on smartphones—explore brand opportunities in this cultural shift. Analysis by Lemon Ice.
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We transform data into actionable insights, combining agility, technology, and a consultative vision to give you what matters:
Optimize workflows to make strategic decisions with confidence.
Data that powers smart decisions
Solutions focused on the specific challenges of each business.
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Brand Health
Diagnose the real state of your brand.
- Visualize its strengths, weaknesses, and opportunities for improvement.
- Learn where competitors are surpassing you and where you can differentiate.
- Understand what people really think, feel, and expect from you.
- Make marketing and business decisions based on clear data.
- Detect early warning signs of loyalty or perception issues.
- Track brand evolution and adapt your strategies to the market pace.
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Brand Association
Measures subconscious connections.
- Positive associations silently influence purchase decisions.
- Make your brand the first that comes to mind when a need arises.
- Create instant mental connections that make your brand memorable.
- Connect with feelings of trust, safety, or happiness that drive choice.
- Identify unique spaces your competitors aren’t occupying.
- Measure your brand’s implicit profile and capitalize on it strategically.
- Use implicit measurement tools like SIAT/MIAT for more accurate results.
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Market Case
Understands the reasons for purchase.
- Conoce lo que realmente buscan tus consumidores para diseñar soluciones relevantes.
- Personaliza mensajes y acciones con base en quién compra, cómo y cuándo usan tu producto.
- Encuentra espacios no atendidos o puntos débiles que puedes optimizar.
- Reconoce factores que impulsan o frenan el consumo en tu categoría.
- Comprende cómo está tu marca frente al resto y qué debes ajustar para ganar participación.
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Advertising Pre-Test
Measures the effectiveness of your ads.
- Avoid investing in non-performing campaigns by identifying issues early.
- Adjust creatives based on real consumer feedback.
- Understand what works and what needs improvement, from messaging to visuals.
- Ensure your campaign reinforces your brand and connects with your audience.
- Test ads with digital platform-like experiences (including “skip” buttons).
- Analyze both conscious and subconscious reactions driving purchase decisions.
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Concept Case
Measures the market potential of your concepts.
- Adjust features, design, and price based on real preferences.
- Avoid commercial failures by validating acceptance pre-launch.
- Discover key insights impacting design and positioning.
- Test and refine in several rounds before investing significant resources.
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Pack Case
Tests and optimizes your product packaging.
- Avoid losing brand identity or launching ineffective designs.
- Ensure your packaging is appealing, differentiated, and relevant to your target.
- Discover strong points, weaknesses, and messages impacting purchase decisions.
- Fine-tune visual and functional elements to stand out on shelf.
- Guarantee redesigns maintain visual brand connection.
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Idea Screener
Implicitly measures market potential.
- Identify subconscious triggers that drive interest and choice.
- Discover how to adjust each idea to maximize perceived value.
- Assess purchase intent, differentiation, credibility, and brand fit.
- Get clear signals on which ideas to develop and which to discard.
- Prioritize winning ideas and reduce investment risks.
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Price Case
Determines the optimal price.
- Find the price that balances customer satisfaction and profits.
- Identify if your price is above or below market willingness to pay.
- Tailor strategies to different consumer profiles.
- Benchmark your pricing and assess value-related factors.
- Design clear pricing policies for market entry, premium positioning, or market share growth.
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Conjoint
Determines the ideal configuration of your product.
- Avoid isolated “rational” responses and measure authentic choices.
- Identify which attributes are decisive and which have less impact.
- Calculate how much consumers are willing to pay for real combinations.
- Predict sales performance against competitors.
- Prioritize attributes and configurations that maximize appeal and profitability.
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Brand Positioning
Defines how your brand is presented.
- Visualize your current position and differentiation opportunities.
- Identify key attributes and leverage them in communication and sales.
- A strong positioning allows higher margins and supports premium strategies.
- Build authentic affinity with consumers who share your values.
- Spot competitor trends and mistakes to gain a competitive edge.
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Segmentation
Divides your audience into clear groups.
- Combine demographics, psychographics, and consumption habits to understand motivations.
- Design products and campaigns aligned with each group’s expectations.
- Identify underserved niches and areas for innovation.
- Adjust strategies based on real needs of each segment.
- Focus resources on the most profitable segments.
- Build lasting relationships based on relevance and affinity.
Industries
Mass consumption (FMCG)
From food and beverages to hygiene and personal care products.
Retail and Self-service
We evaluate in-store experience, purchase decisions, and point-of-sale impact.
Health and Pharmaceuticals
From food and beverages to hygiene and personal care products.
Banking and Financial Services
We explore habits, perceptions, and constantly evolving digital processes.
Technology and Telecommunications
We test concepts, usability, and new digital experiences.
Education and Services
Research to optimize experiences, perceived value, and processes.
Alcoholic Beverages and Tobacco
We address regulated categories with specific methodologies and ethical approaches.
Automotive and Mobility
We analyze brand perceptions, user experience, and transportation habits.
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For more than a decade, we have collaborated with leading brands from various industries, building relationships based on trust, results, and strategic thinking. Each project is an opportunity to turn data into decisions that generate impact.
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5 Key Questions No One Tells You Before a Project
Between 70% and 95% of new products fail due to inadequate market assessment. These 5 questions can save you time, money, and costly decisions before investing in research.
