Concept Case
Measure the market potential of your product concepts.
Validate ideas and optimize features, pricing, and design before investing in development—reducing risk and increasing your chances of success.
Validate your ideas before investing in development
The Concept Case assesses the acceptance and commercial viability of product or service ideas before production. By presenting concepts to representative audiences, you’ll gain insights into potential demand, most valued attributes, and ideal positioning to launch with confidence.
What is it for?
- Which concept has the greatest potential for market success?
- Do consumers understand and believe in my value proposition?
- Which attributes are most attractive and important to my target?
- Which audience is most drawn to my concept?
- How can I optimize design, price, and naming before development?
- What demand can I expect to plan my launch?
- Which proposal best connects with my target audience?
Benefits
Optimize key concepts:
Adjust features, design, and pricing based on real preferences.
Reduce risk and cost:
Avoid market failures by validating acceptance before launch.
Improve development strategy:
Discover critical insights that directly impact design and positioning.
Iterate with confidence:
Test and refine in multiple rounds before committing major resources.
How we conduct a Concept Case at Lemon Ice
Key Aspect Definition
We evaluate features such as functionality, price, differentiation, and value proposition.
Creation of Clear Concepts
Neutral descriptions that include the problem solved and differentiation points.
Selection of Ideal Methodology
- Comparative: Several options evaluated simultaneously.
- Monadic: One concept shown without comparison to avoid bias.
- Sequential Monadic: Several concepts evaluated individually by the same person.
- Proto-monadic: Individual evaluation followed by direct comparison.
FAQs
What types of products or services is a Concept Case useful for?
Any idea you plan to launch—from mass-market goods to specialized services or digital solutions.
When is the best time to do a Concept Case?
Before investing in development or production. Early validation helps avoid investing in low-potential ideas.
Can I evaluate multiple concepts at once?
Yes. We can compare multiple proposals to identify which generates the most interest and connection with your audience.
Does the Concept Case help define pricing too?
Yes. We can integrate pricing analysis modules to identify optimal acceptance ranges.
How do I know if a concept is ready to launch?
Results show purchase intent, message clarity, perceived value, and preference versus other options.
What if none of the concepts are strong?
That’s still valuable: it allows you to tweak features, reconsider pricing, or even pivot the proposal before investing.
How long does a Concept Case take?
At Lemon Ice, we can deliver results in days or a few weeks depending on the number of concepts and markets evaluated.
